In Abundance: An Analysis of the Thriving Landscape of Collective Giving in the U.S.

Promotional Toolkit

Let’s tell everyone about the incredible impact of this people-powered movement! Below are sample promotional materials that you can use to spread the word on this new report on collective giving. Please feel free to make these materials your own and customize them to best fit your brand.

Sample Post Copy

Collective giving is a billion-dollar people-powered movement that is pushing the bounds of how philanthropy is practiced. Check out the new report: “In Abundance: An Analysis of the Thriving Landscape of Collective Giving in the U.S.’ by Philanthropy Together, Johnson Center for Philanthropy, and Colmena-Consulting at http://collective.giving

#CollectiveGiving #InAbundance #GivingCircles

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Primary hashtag: #CollectiveGiving
Secondary hashtags: #InAbundance #GivingCircles

 

Link: http://collective.giving

 

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Sample Social Media Posts

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It’s no surprise that collective giving is challenging traditional philanthropy. A rapidly expanding movement, new research shows that collective giving groups donated more than $3.1 billion collectively in the US between 2017 and 2023. Read the report: http://collective.giving

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Women are at the forefront of the rapidly expanding collective giving movement. Read more in the new report ‘In Abundance: An Analysis of the Thriving Landscape of Collective Giving in the U.S.’ http://collective.giving

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Collective giving is changing the narrative of who is considered a philanthropist and how we give. Read more in the new report ‘In Abundance’ http://collective.giving

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The data show that collective giving groups give with equity and trust at their core, moving dollars to community-based organizations and serving as seed funders to grassroots initiatives. Read more in the new report ‘In Abundance’ http://collective.giving

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We amplify voices for change! Collective giving provides a platform for individuals to advocate for policy changes and engage in civic action. Learn more in the new report ‘In Abundance’ http://collective.giving

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Collective giving fosters belonging, purpose, and connection to community. Read more in the new report ‘In Abundance’
http://collective.giving

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Collective giving fosters bonds within groups and bridges across communities! Read more in the new report ‘In Abundance’ http://collective.giving

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Collective giving deeply impacts members and show a positive impact on physical, mental, and spiritual well-being. Read more in the new report ‘In Abundance’ http://collective.giving

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Giving goes beyond just money! In the new report ‘In Abundance: An Analysis of the Thriving Landscape of Collective Giving in the U.S.’ research shows collective giving groups give across all 5Ts of Philanthropy (Time, Talent, Treasure, Testimony and Ties). Read more: http://collective.giving

Email

Newsletter blurb

The latest research on collective giving is now available! New from Philanthropy Together, Dorothy A. Johnson Center for Philanthropy, and Colmena-Consulting, In Abundance: An Analysis of the Thriving Landscape of Collective Giving in the U.S. explores how collective giving groups are reshaping traditional notions of philanthropy. From changing the narrative around who is a philanthropist to shifting what gets funding to fostering civic engagement, In Abundance sheds light on the impactful role of collective giving in driving social change and empowering communities.

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Media/PR

Engaging with the media is a great way to boost visibility for your collective giving group’s mission and the causes you support. We encourage you and your group to leverage the release of ‘In Abundance: An Analysis of the Thriving Landscape of Collective Giving’ — a national landscape study — to garner attention in your local area.

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Have questions or need assistance?

Please fill out this brief form. Ilyasah N Shabazz, Senior Operations & Communications Director at Philanthropy Together, will be in touch.